We also handed out a brochure specifically designed for this purpose. To each person who stopped we gave the imposition of Ashes, a pocket cross, and a free cup of Starbuck’s coffee. Free Coffee.” We had a team of about eight people working, directing people in and serving coffee. Drivers-by were alerted to our presence by one of our team members standing on the shoulder of the road with a hand-lettered poster board that read “Ash Wednesday. We began with the morning rush hour at 6:00 a.m. We carefully selected a location where people could easily pull on and off the highway. We set up on the roadside along a well-traveled commuter route. Last year on Ash Wednesday, Trinity Church (a campus of Brentwood UMC) decided to reach out to a wide segment of our community, located near Nashville, by offering a “drive thru” imposition of Ashes. It provided a great opportunity to minister to many of our neighbors who would have never walked in the front door of our church, but now may do so. And for many people, Ash Wednesday is another time of latent spiritual memory. There are certain times of year when people - even those who rarely step foot inside a church - feel a spiritual longing for the blessing and rituals of the church.
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